Effició is Latin for “to do, produce, effect, make,” a name chosen because it reflects exactly what we help company owners accomplish. Since 2001, we have worked with industry-savvy, energetic leaders to perpetuate their business infrastructure while expanding their capacity to operate with precision and clarity.
Our concept says it best: “getting to the CORE of business.”
We are an education firm designed for company owners who are building something enduring, a practice, a firm, a company with a dynamic team centered on a clear vision. Our work challenges how company owners think, decide, and operate. The model is immersive, intellectually rigorous, and designed to help owners excavate, sort, cut, polish, and sustain every critical layer of their business, from infrastructure to operations to business model clarity. These areas are cumulative and interdependent; they form the foundation of how companies are built and sustained over time.
CORE is our current program, a two-year education experience structured around continuity, standards, and completion.
Our Distinction
Effició’s approach centers on execution as the basis for learning and capability. Company owners engage with curriculum designed to sharpen decision-making, develop transferable skills, and apply learning across multiple domains. Instruction is layered with strategic collaboration, applied practice, and forward movement, producing enterprise stewards who think critically, lead intentionally, and build durable infrastructure.
We measure our success by the success of our clients and scholars. More than 92% achieve measurable gains in skills, revenue, and operational intelligence within two months of engagement.
A Legacy of Excellence, Innovation, and Growth
For over two decades, Effició has delivered a sophisticated education model tailored to the evolving challenges faced by company owners. The milestones below mark how we’ve continued to extend our programs and maintain our commitment to precise, effective business education.
2001 – Laying the Foundation for Perpetual Business Education
Effició’s structured education framework was introduced, establishing a systematic approach to business infrastructure, operations, and business model development.
2003 – Effició, Inc. Officially Incorporated
Effició was formally established with a clear mission: to provide company owners with a structured, education-driven approach to business ownership, focusing on infrastructure, operational strategy, and long-term sustainability.
2004 – First CORE Graduating Class
Effició’s first graduating class of CORE celebrated in style at the Ashford Club in Atlanta, GA, marking the beginning of a new era in structured business education.
2005 – Effició Media: Pioneering Business Broadcasting
Effició launched Effició Media, including Effició Radio Network (ERN) and Effició TV Network (ETN), establishing itself as an early adopter of internet radio—long before podcasts became mainstream. ERN’s signature tagline, “Don’t touch that mouse,” accompanied over 100 live episodes of Real Women, Real Business: Revealing the Soul of Business. This series featured in-depth interviews with both everyday company owners and globally recognized leaders, including Cathy Hughes (Radio One, TV One), Susan Taylor (then Editor of Essence Magazine), Lisa Price (Carol’s Daughter), Sheryl Lee Ralph (Actress & Activist), and Carol Alt (Supermodel, Raw Food Enthusiast, and Author). ETN took business storytelling even further with The CORE Diaries, a groundbreaking reality-style series that documented the real, unfiltered journey of company owners working through Effició’s business-building process. The network also featured exclusive interviews and Day in the Entrepreneurial Life segments, providing a behind-the-scenes look at the realities of business ownership.
2006 – Effició Moves to Charlotte, NC
Relocating to Charlotte required building an entirely new network. CEO Sherese Duncan expanded Effició’s reach by engaging with higher education, the SBA, and becoming the youngest SCORE counselor in the Charlotte chapter, the only woman at the time. The original team at the SouthPark office played a crucial role in establishing Effició’s presence in the region.
2007 – Expanding Business Education & Strategic Training
Effició broadened its educational reach, integrating blended learning models that combined structured coursework, training, and professional advisory to equip company owners with deeper operational expertise.
2010 – First Supported CORE Program at a Local Community College
Effició partnered with the city to offer scholarships for CORE, running the program over four full semesters at a local community college, further expanding access to structured business education.
2011 – CORE Goes Fully Online & Enters Virtual Reality
For the first time, the full CORE program was launched online as a blended learning program, expanding accessibility for company owners nationwide. Effició also pioneered virtual business education by teaching CORE on Second Life, where ten business owners participated in a fully immersive virtual reality learning experience, years ahead of mainstream adoption of virtual platforms
2012 – Strengthening Business Infrastructure & Operational Mastery
The curriculum evolved to emphasize business infrastructure, operational precision, and strategic skill-building, ensuring company owners could execute with clarity and control.
2014 – Elevating Learning Structures & Scholar Support
Effició formalized its education facilitation model, integrating direct mentorship, structured learning, and scholar support to reinforce the execution of business principles at every stage of ownership.
2017 – Advancing as an Education Firm
Effició solidified its position as a specialized business education firm, focused exclusively on education, business infrastructure, and operational excellence.
2022–2023 – Expanding Scholar Engagement & Deepening Programs
During this period, CORE became a 24-month, fully immersive education experience, designed to help company owners build a business that operates with precision and structure: CORE Credential Introduced – Scholars completing the full program now earn a credential recognizing their mastery in business infrastructure, operations, and strategic execution. Effició Media Integrated into CORE – Effició Media, including its legacy of business broadcasting, is now part of CORE’s Edutainment offering. Through this platform, scholars gain access to thought-provoking conversations, business insights, and media-driven educational content.
2024 – Launch of the Effició Alumni
Effició established it’s Alumni programming as the intellectual and collaborative hub for advanced education, applied research, and alumni engagement. Rooted in the philosophy of perpetual learning, the Institute fosters a space where scholars, alumni, and partners come together to think differently, act decisively, and drive meaningful progress: Alumni Membership – A structured post-CORE network offering continued education, research collaboration, and strategic peer engagement. Applied Research & Collaboration Initiatives – Advancing company owner education through real-world applications, industry partnerships, and ongoing research projects.
2025 & Beyond – Shaping the Future of Executive Business Education
Effició continues to advance its curriculum, expand its structured learning pathways, and provide company owners with the education, tools, and strategic insights needed to build enduring businesses.
The Intelligence Behind Your Excavation
At Effició, business education is immersive, precise, and aligned with the realities of operational leadership. Our CORE education helps company owners excavate the essential components of their businesses, define infrastructure, clarify strategy, and strengthen decision-making capacity.
Throughout the experience, you engage with professionals brought in at specific phases based on your company’s structure, complexity, and focus. This includes guided sessions led by instructors like Dr. Christine Pitt that integrate curriculum with strategic execution, helping you assess what’s essential, eliminate inefficiencies, and build systems that hold over time.
Each participant’s engagement is tailored. Working with strategists such as Winston Kelly, MBA, you receive instruction and advisement to apply the education, strategic direction to guide operational and business model decisions, and peer-level interaction to challenge assumptions and contextualize implementation.
These facilitations are intentionally selected to support the deeper work of excavation: making decisions, navigating complexity, and building a fully operating business from the inside out.
Sherese Duncan, President & CEO
Effició is led by Sherese Duncan, whose work spans more than two decades, providing advanced education and training to company owners, professionals, and organizations worldwide. Her leadership reflects the firm’s commitment to disciplined education, applied learning, and continuity of practice.
During your Executive Briefing, you’ll learn more about how CORE facilitation guides your journey and how each element supports the process of getting to the CORE.
We look forward to meeting you.